Previously social networks were limited to texts complemented with images. With the inception of Instagram, we are talking about the use of images to communicate multiple photos. Instagram allows you to communicate more through pictures than text. Some businesses have thrived through Instagram. Dovetailing Instagram to their marketing strategies have helped these people generate leads that further to sales that could translate to good profits. You could be asking yourself why we have chosen to talk about Instagram in this way, and for all the right reasons, a good Instagram account for your brand requires perfect Instagram Analytics. This article is a quick guide of Instagram Analytics, and in the end, you should be able to make the data on your account count.
Why Do You Need to Understand Instagram Analytics?
The world today is made of over 200 million Instagram users. Over 25 million businesses have created Instagram business profiles for themselves. Instagram is a vital advertising space; with Instagram Analytics, you can be able to estimate the value of your page, track the performance of your content and image. Instagram Analytics will help you solve some issues:
- Avoid frequent posting
- Avoid targeting the wrong audience or market
- Avoid wrong post timing
- To engage brand engagements
- To track mentions
- To avoid monitoring the wrong audience
The list of issues understanding analytics can help you solve is long. You should be able to leverage the value of your account and spend less on advertising. There are some Instagram Analytics focus points, as follows:
- a) Profile Analytics
These analytics encapsulate data you can access directly on your profile on the “my profile tab.” Profile analytics include data about your profile for the past week. The tab allows you access to the following:
- Profile visits, which entail the number of profile views in the past week
- Impressions, which involve the number of times your posts in the past week.
- Interactions, which include the actions you, have taken on your account in the past week.
- Reach encapsulates unique accounts that have seen your posts
- Call and email clicks are the number of times visitors pressed an email or call button on your profile page
- Website Clicks are the clicks by visitors on your profile link
- Mentions include the number of times your handle was encapsulated in an Instagram post by other users
- b) Audience Analytics
This section of your profile comprises data about your audience. The section has broken down followers into various groups. You only get it right with your followers when they make a large percentage of viewers that interact with content and images on your page. If you wish to turn around your audience analytics, you need to focus on:
- Follower hours: The time most of your followers are on Instagram.
- Follower days: The days of the week, your Instagram followers are usually active
- Age range: The age brackets of your followers
- Gender: gives information about your male and female follower distribution
- c) Post-Analytics
With a good Instagram account, there come good individual posts. You need to pay attention to how your audience digests your messages. This Instagram Analytics can help improve the content and generate business growth. Some of the things you need to pay attention to include:
- Impressions: The number of times others noticed your post through home, hashtag and profile views
- Comments: The number of comments or discussing under each post.
- Interactions: Actions visitors took on your page; a click on a link, a click on call or email button, and even profile visits.
- Discovery: This allows you to discover accounts from which you can borrow content. You can know those are not following you.
- Follows: Your posts could earn you followers. This data will keep you up to date on such information.
- Reach: Includes the unique accounts your post managed to reach
- Saves: Unique accounts that saved any of your posts to their folders
- d) Stories Analytics
A key feature of Instagram is Instagram stories. With Instagram stories, you have the masterstroke in your arm to become more popular. This feature allows you to personalize your brand and increase audience exposure. Allow the story to run for a while then track:
- People insights: People that have shown interest in a particular part of the story
- Impressions: The number of times the story is noticed or viewed
- Exits:The number of times visitors exited your story before it hits the end
- Replies: Number of replies to video or picture used on the story
Data You Need to Track Always
Even with the information above, there are some things that one may overlook. Make it your mission to pay attention to the following:
- The goal of your page
- Compare efforts to the goals of your page
- Is the page serving the purpose it was created for?
You also need to know where to look when concluding your Instagram Analytics. They include metrics for measuring brand awareness, metric for lead generation, and parameters for community building.
- For brand awareness, the metrics include follower count, impressions and reach.
- For lead and sales generation, pay attention to web clicks, call, and email clicks, follower hour and days.
- For community building, pay attention to comments, story replies, engagement (with ads, posts, profiles, and stories)
Instagram can change your losses into profits. The above provides what you need to know about Instagram Analytics. All you need to do is to pay attention and improve your account, stories, posts, and ads to make it count.